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Helping Clients Move from Spring Valley to Imperial Beach: A San Diego Real Estate Success Story

Imperial Beach Real Estate Expert Madeline Foley January 5, 2026

Helping Clients Move from Spring Valley to Imperial Beach: A San Diego Real Estate Success Story

 

 

In San Diego real estate, lifestyle matters just as much as numbers. This recent success story is a perfect example of how the right strategy, local expertise, and negotiation can completely change a buyer’s outcome.

These clients came to me because Spring Valley no longer worked for their day-to-day life. While Spring Valley can be a great option for many buyers, it wasn’t accessible for them, and they wanted a community where they could be in closer proximity to the beach, feel connected, and be closer to a strong military presence. Imperial Beach checked every box.

Selling in Spring Valley at Asking Price

The first step was selling their Spring Valley home. Timing, pricing, and presentation mattered. We positioned the property correctly from day one and sold it at asking price, even in a market where buyers are more selective and pricing strategy is critical.

For sellers in San Diego, this is a reminder that pricing too high often backfires. A well-researched list price paired with strong marketing can still produce excellent results without chasing the market down with price reductions.

Buying in Imperial Beach Below Asking

Once their home sold, we shifted focus to finding the right home in Imperial Beach. This is where local market knowledge and negotiation strategy made the difference.

We were able to secure their new Imperial Beach home for $75,000 under asking price, plus an additional $16,000 in seller credits. That combination significantly reduced their out-of-pocket costs and improved their long-term financial position.

For buyers searching for homes in Imperial Beach or Coronado, this is proof that opportunities still exist. You just need someone who understands how to structure offers, read seller motivation, and negotiate beyond just price.

Securing a 4.99% 30-Year Fixed Rate in 2024

The seller credits allowed these buyers to secure a 4.99% fixed interest rate for the full 30-year loan term in 2024. In a market where interest rates dominate headlines, strategy matters just as much as the rate itself.

This is especially important for military buyers using VA loans. Properly leveraging credits and loan options can dramatically change monthly payments and long-term affordability.

Why Imperial Beach?

Imperial Beach continues to attract buyers who want a coastal lifestyle without the congestion or price point of other beach communities. It offers walkability, strong community culture, access to military bases, and a more laid-back coastal feel.

For many buyers relocating within San Diego, Imperial Beach provides a balance between lifestyle and value that’s hard to find elsewhere.

Local Representation Makes the Difference

Whether you’re selling in Spring Valley, buying in Imperial Beach, or considering a move anywhere in San Diego or Coronado, the right representation matters. Every market requires a different approach, and every transaction deserves a strategy tailored to the client’s goals, not a one-size-fits-all solution.

As a San Diego Realtor who specializes in Imperial Beach, Coronado, and working with military families, my focus is always on protecting my clients’ equity, negotiating aggressively, and helping them land in a community that truly fits their lifestyle.

If you’re thinking about selling, buying, or relocating within San Diego, especially to Imperial Beach or Coronado, the right plan can make all the difference—not just in price, but in quality of life.

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